In 2019, the market size of China’s maternal and infant industry has reached 3.495 billion yuan. The growth of the maternal and infant market is driven by a shift from population growth to consumption upgrading. It is estimated that the market size will exceed 4 trillion yuan by 2020. The epidemic has activated the stable Internet maternal and infant market, which has achieved a high growth rate of 35.7% in the quarter of 2020Q1, and the monthly active rate has increased to 664 million.

China Had 47.11 Million Children Aged 0–3 in 2019

There are 278 million families with mothers and babies

The relaxation of the two-child policy helped the number of newborns to reach a five-year peak in 2016. After 2017, the birth rate has been kept above 10 percent. In 2019, the number of infants aged 0–3 in China reached 47.11 million, and there is still great potential to increase the size of newborn babies in China in the future.

It is estimated that the market size will exceed 4 trillion yuan in 2020

With the increase of newborn babies, the increase in per capita disposable income and the improvement in the consumption ability of mothers and children families, the market size of China’s maternal and child industry has reached 3.495 billion yuan in 2019. With the upgrading of consumption, the rising cost of child care and the release of the dividend from the universal two-child policy, the market size of China’s maternal and child industry is expected to exceed 4 trillion yuan by 2020.

Infant milk and supplementary food are basically rigid demands. Especially with the popularity of e-commerce, cross-border e-commerce and live-streaming, the impact of the epidemic on infant milk and supplementary food industry in China is not large.